From blue plaques, to awarding grants, championing great architecture and coordinating Heritage Open Days, Leeds Civic Trust has, since its formation in 1965, worked to make Leeds a great city.
In 2018, the Trust was using two differing brandmarks and a mixture of visual styles throughout its communications. Consistency in how the Trust presents itself is key to ensuring its contribution and work in the city of Leeds is fully recognised and valued, and so the process of reviewing the identity began.
After a period of wider consultation with the board and key stakeholders, we helped the Trust to unify its voice through a refined brandmark, evocative of the Trust's original crest, and a visual identity fitting for a progressive and forward thinking non-political body.
Follow the Trust @LeedsCivicTrust
See more of James work @jamesbutlertattoos